In real estate, the mantra of top sales professionals is “location, location, location.” While location is of course key, a new report from the American Council on an Energy-Efficient Economy (ACEEE) provides a proof point that increasingly, home energy efficiency can also drive home buying decisions. ACEEE’s research shows that including home energy efficiency scores online in real estate listings would lead buyers to choose a more energy-efficient home with lower energy costs. Home builders and sellers who don’t leverage this information could be missing a key opportunity to demonstrate their value proposition.
Details »