Insulation Institute Blog

The exploding U.S. energy demand, particularly for electricity driven by data centers, electrification, and broader economic activity, makes a compelling case for expanding insulation to manage consumption. The release this week of the Business Council for Sustainable Energy’s and Bloomberg NEF’s 2026 Sustainable Energy in America Factbook provides comprehensive year-over-year details and data-driven trends that only bolster the case for insulation to help manage the resulting impacts.

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Moisture is involved in most building envelope performance problems, including mold growth, metal corrosion, and other material degradation. In fact, home repairs due to moisture-related issues cost an estimated $32B annually, according to the Federal Reserve Bank.

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One would be hard-pressed to find anyone in the housing industry who disagrees that affordability remains the biggest challenge in the U.S. today. Yet affordability doesn’t tell the whole story – a deeper dive is necessary to explain the issues plaguing our housing market now. Here are three underreported housing stories that deserve more attention.

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A habit Net Zero Home built in Louisiana.

While home affordability has risen to the top of the national challenges list in recent years, Habitat for Humanity has been tackling the issue for nearly 50 years to benefit low-income families. Insulation Institute recently talked with Adrienne Goolsby, Habitat for Humanity’s senior vice president, U.S. and Canada, about the company’s builds and how it keeps the cost of ownership, not just home building, at the center of its operations.

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Insulation does more than keep homes warm in the winter and cool in the summer. It is the foundation of resilient, affordable, environmentally friendly, and sustainable living. As the national dialogue around housing affordability grows, it’s worth noting these four ways that insulation creates homes that last, save, and sustain.

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The National Association of Realtors (NAR) recently released its 2025 Residential Sustainability Report, showing increasing interest in home energy efficiency. Consumer interest in residential energy efficiency isn’t new, as efficiency tops the list of most desired features in a home. What’s striking this year is that more consumers than ever are specifically asking about energy efficiency.

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