Are builders missing the mark by not offering upgrade options for HERS-Scored homes?
Homebuyers like choices. Builders, ever eager to meet the desires of their buyers, typically offer a dizzying array of choices in products, finishes and designs to suit a wide variety of styles. Yet seemingly few builders offer consumers a choice in homes at varying energy efficiency targets. Is this a missed opportunity for builders in meeting the growing energy efficiency desires of buyers — an increasing number of whom self-identify as sustainable consumers? Perhaps.
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