M/I Homes is the thirteenth-largest builder in the nation and a leader in the home building industry. As a mid-level production builder with a superior quality reputation, the company unabashedly embraces digital marketing to relate to and attract new buyers. The ability to deliver fresh, appealing and visual content to draw customers is an art perfected by Marketing Manager Web Platforms Will Duderstadt, who guides the company’s Internet marketing, online content and lead generation activities. Duderstadt is also a sought-after speaker, brand strategist and digital influencer. Even with that full plate of responsibilities, he took the time to speak recently with Insulation Institute to offer guidance on four things builders can do better to connect with buyers they hope to attract.
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