Insulation Institute Blog

Posts Categorized: Builder Marketing

Better Marketing Drives Sales of EE Homes

A new study from the National Association of Home Builders reveals that one-quarter of the features home builders are most likely to include in new construction homes relate to energy efficiency. Despite the popularity of energy efficiency features, some builders are conflicted about them in part because they believe they cannot recoup the investment. Insulation Institute spoke with Sandra Admomatis of Adomatis Appraisal Service for some insight into how builders can shift their focus to leverage energy efficiency in marketing fully.

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Better Marketing Drives Sales of EE Homes

Builder-to-Buyer Flood Risk Education

An astonishing 98 percent of U.S. counties have been impacted by a flood event, according to the Federal Emergency Management Agency (FEMA) and floods are the number one natural disaster in the United States. Moreover, the increasing weather risks associated with global climate change means that homebuyers should consider flood insurance, even if they don’t live in a floodplain.

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Builder-to-Buyer Flood Risk Education

Four Tips to Own Digital Marketing

M/I Homes is the thirteenth-largest builder in the nation and a leader in the home building industry. As a mid-level production builder with a superior quality reputation, the company unabashedly embraces digital marketing to relate to and attract new buyers. The ability to deliver fresh, appealing and visual content to draw customers is an art perfected by Marketing Manager Web Platforms Will Duderstadt, who guides the company’s Internet marketing, online content and lead generation activities. Duderstadt is also a sought-after speaker, brand strategist and digital influencer. Even with that full plate of responsibilities, he took the time to speak recently with Insulation Institute to offer guidance on four things builders can do better to connect with buyers they hope to attract.

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Four Tips to Own Digital Marketing