Insulation Institute Blog

The Building Talent Foundation (BTF) recently released the results of a survey on talent retention in the residential building and skilled trades arena. The results could help home builders and contractors improve employee retention strategies in a hot housing market faced with numerous pressures, including competition for workers due to the pandemic.

Author and Marketing Expert Kelly McDonald of McDonald Marketing recently offered sage advice to insulation contracting company owners attending the 2021 Insulation Contractors Association of America (ICAA) conference in San Antonio last month: You must get smarter about recruiting and retaining employees. McDonald laid out proven strategies to hire and retain workers and called out five big mistakes that companies make that derail their recruiting efforts.

According to an Associated Builders and Contractors report, the U.S. construction industry needs to hire more than 430,000 more workers this year than in 2020 to keep pace with construction demand.[1] While construction has had a longstanding skilled labor shortage since the great recession in 2008, theories abound on why attracting skilled labor is still such a tough challenge. This week, we look at three takes on the labor issue, and its impact as the industry looks to attract workers in the future.

Early this year, Insulation Institute set out to train as many contractors as possible how to achieve Grade I installation with fiberglass batt insulation. We selected three trainers to conduct half-day sessions in four states: North Carolina, South Carolina, Georgia, and Texas. Thirty-three sessions have been conducted or planned, and 700 participants will have completed the free training by the end of the year.

Insulation Institute spoke recently with each of the trainers to get their feedback on the program and any key takeaways they wanted to share.