Builders Anticipate Buyers’ Energy Cost Concerns

Builders Anticipate Buyers’ Energy Cost Concerns

Mar 26, 2026

A recent National Association of Home Builders (NAHB)/Wells Fargo Housing Market Index report revealed that home builders expect a mix of demographic, economic, and technological forces to shape the long-term health of the home building industry and housing demand over…

Do Reflective Insulation Products Deliver on Performance Claims?

Do Reflective Insulation Products Deliver on Performance Claims?

Mar 6, 2026

NAIMA released two publications this week highlighting a significant gap between the labeled R-values and the actual thermal performance of reflective insulation products. These publications can help designers, engineers, and contractors make informed decisions about using these products.

As Energy Demand Surges, Insulation Becomes Frontline Fix

As Energy Demand Surges, Insulation Becomes Frontline Fix

Feb 20, 2026

The exploding U.S. energy demand, particularly for electricity driven by data centers, electrification, and broader economic activity, makes a compelling case for expanding insulation to manage consumption. The release this week of the Business Council for Sustainable Energy’s and Bloomberg…

Free Expert Guidance on Wall Assemblies

Free Expert Guidance on Wall Assemblies

Feb 6, 2026

Moisture is involved in most building envelope performance problems, including mold growth, metal corrosion, and other material degradation. In fact, home repairs due to moisture-related issues cost an estimated $32B annually, according to the Federal Reserve Bank.

Three Underreported Housing Stories Now

Three Underreported Housing Stories Now

Jan 30, 2026

One would be hard-pressed to find anyone in the housing industry who disagrees that affordability remains the biggest challenge in the U.S. today. Yet affordability doesn’t tell the whole story – a deeper dive is necessary to explain the issues…