
How “Total Cost” Sales Techniques Can Mislead
We’ve all seen the technique; it is very common in the building industry. A product manufacturer shows how their product can reduce or eliminate the

We’ve all seen the technique; it is very common in the building industry. A product manufacturer shows how their product can reduce or eliminate the

Energy Efficient homes are in high demand among consumers and are a business imperative for builders who want to remain competitive. Air sealing is critical

A new study from Re:Vision Architects draws attention to a common flaw in research of products for the build environment: materials research and product selection

In the first of a two-part series for Builder Online, Owens Corning’s Clarke Berdan details the implications for builders (more choices!) following two sets of

In the 1963 film “The Great Escape”, we were rooting for McQueen, Bronson, Attenborough and crew to safely escape the Nazi prison camp. When it